DISRUPTED BY A BLUE PINEAPPLE?
The blue pineapple is a bit like the black swan, you know. Just taken to the next level.
New facts can be hard to relate to. But by making them parts of stories, we help them to fit in with our established view of the world.
A story could explore the differentiating factors of your product, like our pineapple’s blueness, and transform them from just looking like oddities into being purposeful arguments for your case.
The black swan is an ancient story illustrating that unseen things could still exist. But these days many people find black swans by googling, so to make the point we need to move on.
The meaning of our blue pineapple may not have been evident at first glance, but now you know the story and will not easily forget it.
We are ready to help you stand out as differentiated against your competition - To tell your story!