The basis for successful content marketing is to understand the audience and its target group, what is relevant to it and how it perceives the need for a specific product or service.
The absolute best way to understand it is to simply ask. We have the opportunity to ask over 150,000 decision makers in the business world and via our research tools we find out exactly which issues are moving in your target group's head, how they think and what they experience.
We get a good picture of what characterizes the people we want to communicate with. Who are they? What are they interested in?
What are their professional roles?
With these insights as a basis, we work out an editorial plan with the aim set for the business goals and KPIs that have been set for the project.
If you want to know more about how we can help you with research, please contact us at: firstname.lastname@example.org