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CONTENT STRATEGY

A content strategy is based on a brand's customer journey and contact points with its target group. The strategy describes how relevant content should support that customer journey at the various contact points.

 

Based on customer surveys, we develop a content plan that ensures the customer needs of information, tips and inspiration at each point of contact. If there is no relevant content for the contact point, we produce it.

In many cases, many brands already have good content that can be reused. Then our specialists help to optimize and increase the relevance of the content in order to increase the effect and reach your most important business goals and KPIs.

 

Want to know more about how we can optimize your content strategy,

Contact us at: info@contentlab.se